This was a project I did during my free time. It was for a PetShop called Petlove in the brief it said that it was an online website that sold equipment, food and membership service for all pets. They started that their most popular pets were dogs with cats being next popular. The - things they were looking for in their design were.
- Friendly warm looking design
- Want to see how it looks with .com in the logo design as well as a Modern look
Sketching Process
I began by sketching out ideas, incorporating key points that caught my attention from the brief. One notable aspect was the popularity of the dog services, so I used a dog paw as the central element of the logo and included a love heart.
Regarding the colour scheme, I initially considered warm colours such as warm red, yellow, or purple. However, I later realized that Pets At Home, a competitor, already incorporates a warm green in their logo, so I decided against using green.
Digital Design Procces
Original
Solid Colour
B&W
Dark Colours
The design was finalized, but during the process, I made a small alteration. Instead of having the love heart as the paw, I decided to position the love heart inside the paw. I felt that having the love heart separately made it difficult to comprehend that it was representing a paw at the same time.
Adobe XD Website Design
As the company is a pet shop, I thought a website would be the perfect way to showcase the logo and ways the company could utilise it. I used images from the internet to represent products that the company was selling.
I also included a section where customers could find information about the different animals the company cared for, and clicking on each animal would direct them to the specific products available for that particular animal.
